3 Bloggers Who Write About Beautiful, Tasty Treats

Baking or art? Art or baking? For some creative souls, the urge to self-express just cannot be satisfied through paints and pencils. Instead, they find their medium by getting busy in the kitchen, combining a nose for a great recipe with an eye for a great design to create works of art you can eat.

Yes, we’re talking cakes, and the fine art of cake decoration. These are hot topics out in the blogosphere, with dozens of popular sites attracting large and loyal followings. So how do you turn a flair for fancy icing into a top-rated blog?

Starting out

Chicky Treats homepage

NYC-based illustrator Daniella Da Silva runs the Chicky Treats website and said the starting point for her was simply a love of baking. “I went to school for art and felt that I wanted to use cake as a medium to express my creativity,” she said. “Since then, I’ve learned so much and have gained so much knowledge from just trying new things.”

Jessie Moore has trodden a similar path. She’s a trained illustrator from just outside New York who has published books on great cakes and desserts. She describes her CakeSpy blog as a “dessert detective agency”, scouring the land for the best and most beautiful cakes, sharing where to find them, and the recipes, with her followers.

“I wanted to start my own business, and I knew I wanted it to include writing, illustration, and baked goods,” said Jessie. “I had no idea how to make those things into a business, so I figured out I would start a blog while I figured it out. I never thought the blog would become a business!”

CakeSpy homepage

Not that the path to running a successful blog is straightforward. “It’s hard work, and it’s sometimes unrewarding,” admitted Jessie. “It can be difficult to slave over a post and then have it largely go unnoticed, or to have rude commenters.

“But it’s also a lot of fun! I have had a lot of opportunities for travel and work due to my blog that I probably would not have had otherwise.”

Quality over quantity

Erin Gardner, a self-taught pastry chef and cake decoration instructor, is the brains behind Erin Bakes. She agrees that success in blogging does not come easy, especially with a young family. “[You don’t realize] just how much time it takes! Developing concepts, planning, sourcing materials, creating the project, shooting images or video, writing and formatting the post… everything takes time.

“With two small kids at home, I definitely don’t post as much as I’d like to. I think the secret is to write about something that you truly love and are interested in. It’s got to be a subject that excites you. Also, don’t beat yourself up if you haven’t posted in awhile. Post when you can. I know some feel otherwise, but I think quality over quantity is key when it comes to blogging.”

Erin Bakes website

Daniella from Chicky Treats believes you also have to enjoy the challenge stick at it. “I think it’s important to constantly push yourself which is what keeps me motivated. I am a bit of a perfectionist at times and I am always striving to become a better baker and cake artist.

“I also think that being yourself and having fun with the content you are creating is what gives successful bloggers longevity.”

Erin agrees this is vital advice for any aspiring bloggers. “Be true to yourself. It may be tempting to jump on a trend or blog about things that are popular, but not really ‘you’. Stick with what keeps you excited and eventually you’ll find your place.”

Jessie adds that focusing on what you love, and not what you expect your audience to like, is what keeps a blog interesting. “A lot of new bloggers ask me how to get followers,” she said. “My advice is this: focus on content first. Don’t worry about spending a lot of money on a flashy site or getting followers until you have content that is worth following. Focus on having something to say, then share it with the world.”


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