Many blogs fail because they lack content that is both unique and/or difficult to reproduce. While…
What’s in It for Me: 7 Types of Timeless Core Content
No one said starting a website was going to be easy. Once you’ve got your web hosting figured out and have got WordPress installed. It is time to start writing.
You want to create content, but what type? Sometimes your head might be swimming with ideas, then others times… nothing. The goal of this guide is to help you gather your thoughts, and have a clear understanding of what good content is. Today we are going to explore 7 ways other bloggers have captured attention while “adding value.”
Now we’ve all heard the phrase “add value” tossed around. What people are basically saying is “help the reader out” but since saying “add value, add value, add value” hasn’t gotten us any where. Let’s take a look at content that answers the question for the reader: “What’s in it for Me?”
As we break down the 7 types of content, always remember readers are continually asking themselves “What’s in It for Me?” as they evaluate your website. For each type of content outlined below pay special attention to the “What’s in it for Me?” (WIIFM) question is addressed.
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1.) Lists – Tried and True Attention Grabbers
Lists are the easiest to create and most shareable form of core content. Let’s face it, the web has become too cluttered with content. Lists help decimate information for your audience.
WIIFM – Lists are great for Aggregation and Decimation. They add value by offering the reader to great content with a common theme and saving readers time.
2.) How-tos – People Like Their Problems Solved
People have problems, or at least things they want to fix or want to accomplish. How-to articles help ease assist the reader in easing these pains.
WIIFM – People have problems. How-Tos help solve their problems.
3.) Series – Class is in Session
A series is just what you would expect, multiple posts with a related topic. They do take some planning and time but they can be the strongest and most valuable audience building tool in any blogger’s arsenal. People like to feel that they are a part of something. Draw the audience in with questions prompting them to interact and teach them sometime new.
WIIFM – Interaction, community, continued learning.
4.) Interviews – Exclusive Content is Hard to Beat
Interviews are great for sharing perspectives or information from unique individuals. These interviews can be written, audio, or video. Each medium has its own merits.
WIIFM – Unique insights into the people being interviewed.
5.) Reviews – People Like Honest Opinions
Whenever money is involved people like to have reassurance that what they are buying is a good decision. If you can write an impartial review that helps readers decide if the product or service in question is a good or bad decision they will love you for it.
WIIFM – Outside opinion of product/service being reviewed.
6.) Case Studies – Real World Examples
Considering people love how-to articles you can bet, people like it when you show them the how and why something works. This is where case studies come in. Case studies are a great way to not only get attention of other bloggers but also give your readers some tangible take-aways that they can act on after reading.
WIIFM – Tangible Understanding of why things work.
7.) Comprehensive Guides – Go In-depth
Comprehensive guides are nothing more than a super in-depth how-to articles. They cover the topic from all angles and do an outstanding job of answering any lingering questions the reader may have.
WIIFM – Complex ideas covered completely and succinctly make for a great resource users can reference.
Hopefully this article has added some clarity as to what people mean when they say “Add Value.” As you may have realized this post is actually a mix of case study and list. We take a look at how and why each of these articles have worked while giving you ideas on how to execute on your own blog. The major take away is to always remember: “What’s in it for Me?”