Top Start-Up Bloggers Reveal How To Create A Successful Blog

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Last Updated on May 6, 2019

Problem-solving is at the core of entrepreneurship. Successful products and services typically solve a problem for a target audience.

But what happens when startup founders have their own problems to solve?

This is where our startup blogging experts come in.

Through their blogging, they help others successfully navigate investment rounds, product launches, and regulatory or legal issues.

They bring international expertise to practical issues like developing a business plan, creating a compelling pitch deck, and building a strong board.

They also provide abundant resources for the personal challenges faced by entrepreneurs: such as maximizing productivity and overcoming mental hurdles.

These startup bloggers are making it easier for others to launch their own successful startups.

If you want to develop a successful blog — no matter the topic — then read on!

Meet Our Startup Expert Panel

We talked to these well-known startup bloggers to find out how they got their start and what important lessons they learned along the way.

Here are the experts we interviewed:

Peter Moore, Starteer

starteer blog

Australia-based management consultant Peter Moore helps startups succeed by providing high-value resources to founders.

“Thirty percent of Aussie businesses don’t survive the first three years,” says Peter,  “And the stats are much worse for startups. We can do better!”

Since its founding in 2017, Starteer has advised over 300 entrepreneurs on how to navigate the complex challenges involved in launching and growing a business.

“Growing a business takes more than just marketing,” Peter notes. “You also need a great product or service, the right business model and be targeting the right customers too.”

The Starteer blog is a free resource for startups. Popular posts include How to get your product built as a non-technical founder and What founders suggest for how to get started.

The blog draws on Peter’s extensive background in technology strategy and architecture, including work for firms like Deloitte.


Zachi Zach, The Online Startup

Zachi Zach has served as a startup advisor to hundreds of firms spanning a variety of industries, including fintech, forex, e-commerce, blockchain, online marketing, online gaming and gambling.

He’s a seasoned lawyer, consultant, investor, and co-founder.


His startup advisory services include legal, strategic, and commercial advising.

And he serves as senior counsel to the Tel Aviv-based High-Tech Group at Pearl Cohen.

Zachi brings a unique and holistic approach to his advising, rooted in the multiple roles he’s played, such as legal counsel,  investor, advisory board member, and mentor.

Those roles have given him a 360-degree view of the startup process that enables him to steer clients free of the shoals.

He notes that he “has seen and done it all” including “the formation of international companies; navigating regulatory issues . . .  structuring complex commercial deals; joint ventures and shareholders agreements; all kinds of financing transactions including equity, debt and convertible financing rounds and M&As.”


Thomas Oppong, AllTopStartups

After completing a post-graduate program in software entrepreneurship at the Meltwater Entrepreneurship School of Technology (MEST), Thomas launched


His goal: share resources to help young entrepreneurs successfully launch and grow their own startups.

Saving his readers countless hours of time, Thomas curates and delivers high-value ideas, methodologies, processes, books, and tools related to entrepreneurial success.

As Thomas writes on his Thinking in Models site, “My goal is to help you master the best of what other thought pioneers, top performers, and behavioral scientists have already figured out.”

Thomas is also the curator at and a columnist at Inc. magazine. His work has cited or featured in TIME, Entrepreneur, Life Hacker, The New York Observer, CNBC, Business Insider, and Quartz and other sources.

Thomas has been named among Britain’s most influential entrepreneurs.

Martin C. Zwilling, Startup Professionals

As the seasoned CEO and Founder of Startup Professionals, Inc., Martin Zwilling advises startups on their business plans and product launches.


Martin also mentors executives and connects startups with potential investors, board members, and vetted service providers.

Prior to advising startups, Martin led a successful career in computer software development, product management, and marketing, working for corporate giants like IBM, where he led the  IBM PC DOS development group.

Martin is the author of the books Do You Have What It Takes To Be An Entrepreneur? and Attracting an Angel: How to Get Money From Business Angels and Why Most Entrepreneurs Don’t.

Martin is a member of Arizona Tech Investors, a Venture Mentor at Embry-Riddle Aeronautical University, and an Executive-in-Residence at the Thunderbird School of Global Management. His articles have appeared in Harvard Business Review, Inc., Forbes, Entrepreneur, and the Huffington Post among other venues.

Q&A With the Startup Blogging Experts

We asked each successful startup blogger the same five questions.

Explore their answers to get valuable information on what works and what doesn’t.


Why did you start blogging?

Zachi Zach, The Online Startup

I have been working with entrepreneurs for the last 17 years. One thing I learned is that knowledgeable entrepreneurs are better entrepreneurs, so putting my knowledge out there simply helps my clients and friends to succeed.

It is also a great way to give back to the startup ecosystem which I love so much.

Martin C. Zwilling, Startup Professionals

I wanted to highlight my experience and interest in helping entrepreneurs, as a prelude to offering my consulting services to startups and small businesses.

Thomas Oppong, AllTopStartups

I love exploring new ideas, innovations and technologies that are changing how we live and work.

I started AllTopStartups in 2009 whilst at Meltwater Entrepreneurial School of Technology (MEST). It used to be a personal platform where I aggregated some of the best and top technology ideas at the time.

A few years after publishing hundreds of innovative startups, many people were interested in the ideas I wrote about and the startups behind them.

My personal quest to find the best ideas turned into a startup blog, and today I still love finding and writing about top startups and what makes a successful startup

Peter Moore, Starteer

I really enjoy helping entrepreneurs start and grow their business, so after a while, it made sense to start writing my thoughts to help a larger audience than I can with one-on-one mentoring.


What’s your secret to staying motivated & inspired long term?

Martin C. Zwilling, Startup Professionals

The more I work with entrepreneurs, the more I learn and find I can share with others. The wealth of positive feedback also keeps me motivated.

I simply love to help others avoid the same mistakes I made.

Peter Moore, Starteer

The same reason I started actually. I remain passionate about helping entrepreneurs succeed.

While my posts aren’t as regular as they should be, in between, I’m advising founders and upskilling myself, which ultimately makes for better posts!

Thomas Oppong, AllTopStartups

AllTopStartups has yet to reach the standard I expect of it. I am constantly looking for the best ways to grow it.

I strive for consistency and quality of work. The commitment to improve the blog posts, design and engagement has kept it relevant.

I still treat every new post as the first. I edit most posts myself. I have set the bar really high for myself. It’s the only way to get attention in the crowded blogosphere.

And I have consistently invested in growing the blog’s social audience.

Zachi Zach, The Online Startup

Not writing too often (just kidding…). I really feel that the Online Startup makes a difference, at least judging from the feedback I am getting.

I also try to write about issues that I am dealing with now, with clients or in my businesses.


What do you think had the biggest impact on making your blog a success?

Martin C. Zwilling, Startup Professionals

I’m a speed reader and curator of many other sources of advice. I try to net out and support the messages of others who have more to offer than I do.

Thomas Oppong, AllTopStartups

Consistency. It pays to show up every week and share the best content. Quality content is still king.

In recent times Medium has been my most successful platform. It’s one of the best platforms anyone can leverage to show amazing projects and ideas. My work reaches hundreds of thousands more people on Medium than even my blog.

I share my best content where it matters to get even more traffic to AllTopStartups.

Zach Zachi, The Online Startup

No doubt, the feedback I am getting from readers of my blog.

Peter Moore, Starteer

Well it will come as no surprise, but it’s vital to understand your audience and write just for them. It’s also really easy to be unoriginal.

After all, there’s so much content out there, so I like to find ways to provide a fresh insight or share an untold story.


What lesson about blogging do you wish you’d known before starting out?

Peter Moore, Starteer

Blogging is 25% content, 75% promotion.

I really enjoy the writing, but to make an impact, you can’t just rely on organic traffic.

Thomas Oppong, AllTopStartups

Write for humans first, instead of worrying about search engines. Quality content cannot be overemphasized.

If I were starting over, I won’t waste time trying to pitch popular sites to feature my work. I spent too much time in the past pursuing big online media brands to show my work.

Today, I get invites to write for them. At some point when they can’t ignore you, you will be invited to share with their audience.

Success usually comes to those who are too busy doing their very best. When you focus on doing your absolute best work, the rest will eventually follow.

Martin C. Zwilling, Startup Professionals

I learned many lessons over the years on blogging. A key one is how important it is to relate to the reader’s perspective in explaining a challenge or problem.

Zachi Zach, The Online Startup

Well, I really expected that my posts will be read by everyone from day one. It didn’t happen… These things take time and it’s ok, because maintaining the Online Startup is more than everything — fun.


Best advice would you give a new blogger?

Thomas Oppong, AllTopStartups

Passion and grit can take you further than you planned.

Grit is passion and perseverance at work. If you are not deeply passionate about the career choice, you will give up at some point.

Blogging is a marathon, not a sprint. It’s only those with insane commitment that can survive.

Successful bloggers have the strength to keep going even when progress is slow and they run out of steam.

Martin C. Zwilling, Startup Professionals

To be effective, and get readers to return, you must publish something on your blog on a frequent basis – at least a couple of times a week. One new blog a month will not get you any attention.

Zachi Zach, The Online Startup

Don’t stop.

Peter Moore, Starteer

The job doesn’t stop when you hit the Publish button. Remember to allow plenty of time to actively promote your great work!

Final Notes and Resources

A big thank you to the accomplished bloggers profiled here. Their startup expertise and personal stories are inspiring.

We highly recommend that you dive in and explore their blogs. The time you spend observing what they have created will pay rich dividends.

Know a startup blogger who we should feature here? or Have another idea for a blogger interview? Please let us know!

Key Takeaways

  • Start with what you know. Base your blog on that. What field, hobby, industry, process, discipline, technique, repair service, leisure activity, tourist destination, etc. do you know well?
  • Create a goal for your blog. Goals can include attracting new business and opportunities, earning ad revenue, and growing an audience base for a book you plan to launch.
  • Persist. As our bloggers have noted, success in blogging doesn’t occur overnight. Too often new bloggers post a few times, expect instant results, and then give up.

Next Action Steps

Give your blog the greatest chance by learning what works — and what doesn’t.

A good place to start is to explore our other interviews with successful bloggers. You’ll find the wisdom that these bloggers share is applicable to blogs of all types, regardless of topic.

Here are a few to get you going:

And bookmark, to take advantage of our free guides and blog tool reviews. Drop us a line if you have a blogging need that we’re not covering. We’re eager to hear your ideas.

Sherrie is a former magazine editor and marketing executive who helps small businesses identify and solve their biggest digital problems. That includes helping clients discover the power of a good blog.