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Wordze Review : Use The Right Wordze for the Job
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Knowing what phrases and keywords people are using in their search queries is absolutely vital to planning a new writing and/or marketing campaign. After all, who would write content that nobody is going to read because the average searcher will not be able to find the content easily based on their own existing searches. This is where utilities like Wordze come into the picture.
A Wordze is as a Wordze Does
The concept behind Wordze is not exactly new, and in fact the company is more or less reinventing the wheel here: Wordze helps bloggers and others find out what words and phrases are being searched, and start writing optimized content to meet those needs. After all, there is a fundamental sales truism that says that people won’t buy what they don’t know that they need. Finding out what people are searching on, and how to link it to one’s offerings is absolutely critical to getting recognized. To that end, there are basically four major things that Wordze does for the average person: a meta search, AdWords search, word-ranking, and trend-watching.
Before looking at just how these different concepts can work together to help a company get recognized, it is worth mentioning that Wordze is not without its flaws. There are limits on searches, though few will reach them on a continual basis, and the user interface can be a little cluttered at times. While these might be miner gripes, they are worth pointing out in the hopes that future iterations of Wordze will be more streamlined and effective.
Here’s How Wordze Can Help
For the purposes of illustrating how Wordze can help, imagine a startup company that is selling and promotion their own line of cross-training shoes. Naturally they are going to want content on their blog and site to talk about sports and shoes, but where should they begin? They could spend countless hours writing, editing, and posting content that is not going to drive traffic to their site, or they could use a tool like Wordze. Wordze allows the company to spend a few minutes looking at Google’s Adwords data, and search data along with word-ranking information.
The Adwords information can show the demand and competitiveness for various phrases, but tools that help one examine keywords and find synonyms plus phrases are truly where a campaign begins. Once a list of keywords and phrases has been examined and alternatives have been found, it is time to start writing. The entire examination process usually does not take long, but the difference a verb and/or adjective can make are often dramatic. It can be eye opening to see just how critical choosing the exact right keywords and phrases can be, and it is likely that the hypothetical shoes-outfit would benefit from their simple analysis.
What’s In Your Toolbox?
The tools included with Wordze perform a variety of useful tasks. Key amongst them are the Adword Spy that lets one keep tabs on Adwords data, the WordRank and Keyword Expander tools that work together to help one figure out which words and phrases to use, as well as the competitor keyword digger that lets one find out what the competition is doing right. The last can be a source of major enlightenment for those that are new to SEO and/or web-marketing in general. All of the tools work together to a degree, but the interface is sometimes a little too cluttered and busy looking.
When trying to convince the boss that one needs a raise, it often helps to know what the boss is interested in. Perhaps something can be worked out. This give and take is the essence of communication and interaction, and that is what driving traffic is all about too. Find out what people are looking for, and offer to connect that to what one has to offer and the traffic will come. Starting with what one has to offer and hoping that a ‘If someone builds it, then others will come’ mentality will work is probably not very practical unless one has a very well known and established brand. Even then, it only works with people that already know and recognize the brand, product, and/or service. In this sense, Wordze can really help one find out there the proverbial door is so that they can stick their foot in it with the right keywords and phrases.
Is Wordze Worth It?
Wordze has a long list of tools, most of which are available in a limited form for free. Limits might include functionality constraints and/or usage caps, but it is hard to argue with the price of free. Wordze also accepts major credit cards and PayPal for their $38.98/month account that allows for 3000 searches per day, 10,000 keywords per project, and an unlimited number of projects. An API, keyword importer, competitor keyword digger, and the aforementioned keyword expander are all part of the offerings at Wordze. It is worth noting that Wordze does offer incredible value compared to the competition, though professional marketers might find the limits a little finite if they are truly hardcore. There are not too many people that could effectively exhaust 3,000 searches per day, but some firms might pull that off. That being said, the free limited access and 100% money back guarantee make Wordze worth trying. After all, there is little to lose with such guarantees and a free account.
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