ConvertKit: Powerful Email Marketing Designed for Bloggers
ConvertKit is one of the newest additions to the email marketing block. But don’t let its youth fool you. It’s a feature-packed impressive tool that stands out from the crowd. It’s been custom designed with bloggers and other content creators in mind.
It’s easy to use and takes the learning curve out of email marketing automation and email creation.
Below we examine the core features of ConvertKit, so you can determine if it’s the right email marketing tool for your blog.
Designer Nathan Berry gave up his successful blogging career to create ConvertKit, which he launched in 2013. Since then it’s grown to support a team of over 30 employees spread across 22 different cities.
It’s enjoyed rapid growth over recent years and for a good reason – it’s completely engineered for bloggers. Plus, it’s currently being used by some of the biggest blogs out there like Zen Habits, Smart Passive Income, and Impossible HQ.
The goal of this tool is to help optimize your blog for conversions and allow you to easily manage your subscribers and create autoresponders to help deepen your reader relationships.
Is It Easy to Use?
One thing you’ll be surprised about upon logging into the ConvertKit dashboard is how streamlined it looks. If you’re transferring over from a prior email marketing provider, you’ll be impressed by the user experience of this software.
The user experience here is top-notch and stands above most other email marketing providers. It packs the features of a high-level email automation tools while keeping a remarkably low learning curve.
On the home screen, you’ll be able to:
- Create sign-up forms for your site
- Manage your “broadcasts” (one-off emails)
- Create courses delivered by email
- Manage your contact list
- Set up various automated actions
You’ll be immediately prompted to create forms you can place on your website to collect new leads. This tool offers you the option to create simple subscriber forms or complete landing pages. These subscriber forms are then tied to email automation sequences. You’ll also have the ability to send one-off emails to your list as well.
ConvertKit’s Main Features
All of ConvertKit’s features are designed to help you optimize your lead generation process so you can get the most value from your list. Let’s look at the most valuable features.
1. Automation Sequences
ConvertKit shines with its easy to implement automation features. Automation is super helpful because instead of sending your emails out to every subscriber on your list, you can target relevant groups that have taken actions you specify such as filling out a form, clicking a link, or downloading an e-book.
There are eight different triggers you can use and seven different actions you can apply. For example, if a user subscribes via an opt-in on your site, you can tag them and create a welcome email sequence. The options get quite advanced (but remain easy to use) and allow you to create multiple automation sequences geared towards specific subscriber groups.
You can also make sure your subscribers don’t get hit with, say, a sales email for a product that they’ve already purchased. Nice!
2. One-Off Emails
Beyond creating automation sequences, you can also send one-off emails. These emails are called “broadcasts.” To create a broadcast simply select the option from the main navigation menu, select the segment of the list you want to send the message to, craft your email, and hit send. The process is quite simple.
3. Tagging and Segmenting
With ConvertKit, you can tag and segment subscribers in a unique way. For example, let’s say you’re writing an email that you only want to go out to longtime readers. You simply add syntax to your email’s text and the email will only send to your specified subscribers.
This is a very neat and intuitive way of broadcasting messages to certain portions of your list.
4. List Engagement Features
ConvertKit has a few unique features that will help you get the most from your list and maximize the reach of every email you create. Check them out below.
Whenever you send an email to your list, not every person is going to open your email. But, with the Resend to Unopens feature, you can simply resend any past broadcast emails to users who didn’t open your email the first time around. This will help to maximize the reach of every email you send.
Lead Magnet Opt-In
In order for subscribers to join your list, they’ll need to go through a double opt-in. If you’re using lead magnets to get people to join your list (you really should be), then you’ll be able to deliver the lead magnet as a double opt-in. So, your user will join your list at the same time they download your lead magnet.
ConvertKit and WordPress
Integrating ConvertKit with your WordPress blog is quite simple. You can either copy and paste the form code that’s generated within the tool’s form creator onto any area of your site, like your sidebar, pages, or other widgetized areas.
Or, you can use the ConvertKit plugin. With this plugin, you can easily add a signup form to every post and page on your site. Just install the plugin, select what form you want to display, and add the included shortcode to wherever you want the form to display.
Who Should Use ConvertKit?
ConvertKit is the only email marketing tool built for specifically bloggers. If you’re a blogger who’s looking to monetize your list, create automation sequences, and even sell online courses, then this is a smart choice.
A lot of email marketing tools that offer advanced automation features have a very steep learning curve. Yes, they’re powerful, but to get the most from the software you really have to know what you’re doing. ConvertKit packs these same powerful features into an incredibly easy to use package.
If you’ve been using another tool, then you can utilize the free concierge migration process which will handle all of the tasks related to transitioning your opt-in forms and lists to a new provider.
Who Should Use a Different Provider?
ConvertKit isn’t going to be the right tool for everyone. For example, the pricing tiers are a little steeper for those with larger email lists, so that might deter you if you’re trying to cut costs.
Also, there aren’t any email templates, you only have the ability to send text emails. For most this won’t be a big deal, but if you really want to create an email newsletter that reads like a magazine, you won’t be able to do that with this tool.
Realize though, that flashy-looking templates are so widespread that it seems consumer blindness has set in. As startups have realized, simple text emails cut through the “noise” and command attention because they look different and personal, plus they have a higher chance of landing in the main inbox of email services like Gmail, rather than floundering in the promotional folder.
Finally, there are no existing A/B testing features, which can make it difficult to narrow in on what’s actually working within your campaigns.
Overall, ConvertKit is a solid tool that will help you convert more of your traffic into subscribers, and nurture those subscribers with effective follow-up sequences. It makes the email creation process dead simple with it’s intuitive and easy-to-use platform.
The prices might be a little steep for those with larger lists, but that could be offset with improved targeting and sales sequences.
Being one of the younger tools on the market, its future looks bright. Expect new features to be added in time that will help bloggers more efficiently manage their lists and engage with their subscribers.