Campaigner: Turn Your Blog Traffic into Revenue
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Choosing the right email marketing tool is similar to choosing the right theme for your WordPress blog. You want it to integrate easily, provide you with the features you need, and help your blog grow.
Below we take a look at the email marketing tool Campaigner. You’ll learn all about its unique features so you can decide if it’s going to be the right fit for building your blogging empire.
Campaigner was founded back in 1999 by Zohar Loshitzer and Hemi Zucker. It offers email marketing software that helps online businesses of all sizes grow their email list and manage contacts.
Currently, over 10,000 online businesses utilize this tool, including clients like Dermalogica, Allstate, UPS, Warner Brothers, and The Washington Post.
The main goal is to help turn your email subscribers into revenue for your business.
How Easy is Campaigner to Use?
Campaigner is very easy to use and the intuitive dashboard seems to be oriented towards beginners. You can customize your dashboard to display just the features/tools you use most. This will help you from getting overwhelmed by the large number of features that are available.
Creating your first email campaign is very simple, and so is managing your email list, or uploading an existing set of contacts.
Managing campaign triggers and creating a series of automated emails do have a steeper learning curve, but the tutorials will get you up and running pretty quickly. Campaigner has an extensive set of tutorials offering step-by-step instructions for all features, making it an ideal choice for beginners who are just learning the ropes or mid-level brands who want more in-depth features.
Most Valuable Features
Below we take a look at the core features of Campaigner. It’s feature-heavy, especially when considering the advanced targeting and list sorting options. However, we place a higher focus on the email campaign creation and management aspects as these features are most valuable to bloggers.
Creating an Email Campaign
The campaign creator is broken into two different parts. The Smart Email Builder, and the Full Email Editor.
The Smart Email Builder is incredibly simple. You’ll choose from a handful of templates that are already optimized for mobile devices. You’ll mostly be editing the existing text and images. You are limited, but it is simple to use.
If you want more control, use The Full Email Editor and start playing with the customization options. Here you’ll have access to the entire template selection which currently boasts over 900 different designs to choose from. Beyond using the provided templates you can design your own custom email template, provided you know a little HTML.
These two email building tools will give you more than enough freedom to create the perfect email campaign. You’ll have numerous creation options, like adding your own images, adding custom content blocks, and even copying and pasting pre-formatted content.
If you plan on using images more than once, then you can take advantage of the free 10 MB of image storage space. Just drag and drop your images into the storage area and they’ll be there to use whenever you need them.
Sending & Testing Your Email Campaign
Once your email looks the way you want it, you’ll be taken to another screen where you can customize your heading, information, and any encoding options. Here you’ll also be able to create “Experiments.” These are split tests, which allow you to test different email subject lines, contact groups, and more.
You’ll also have the option to integrate your Facebook and Twitter accounts with this tool, and send updates within the Campaigner dashboard.
With Campaigner, you’ll have access to a wide range of automation options. All of these will be done by creating specific action triggers. For example, you can create an email trigger that sends a welcome email once a person subscribes to your list. Or, you can create a separate email series that will be delivered to subscribers once they’ve expressed interest in your latest course.
Creating a workflow might be a little complex for those just starting out, but the visual arrangement will help you quickly understand the automation and triggering process.
Tracking and Reporting
Once you’ve sent out a campaign, you can access highly detailed analytics reports. These reports include things like open and click rates, unsubscribes, location, device information, forwards, and more. These reports are also recorded and organized historically so you can compare the effectiveness of your email marketing campaigns over time.
Managing Your Contacts
If you have a previous contact list, you can import it directly into this tool. You can export and upload an existing list if it’s in .csv, .xls, or .xlsx format. Or, you can import a previous contact list from Outlook, Google, Hotmail, and more.
Upon adding your contacts you can segment them into different user groups, which will save you the time of having to tag and sort them later on. The sorting options are very in-depth; you’ll be able to create very specific customer groups.
Integrating With Your Site
Unfortunately, there are no sign-up forms that you can quickly embed on your own site. So, you’ll have to create a form using the tool and add the form’s code to your own site.
If you’re a WordPress user, there is no easy integration, or plugin, like a lot of other tools offer. But, instead, you’ll create the form with Campaigner, then copy and paste the code into a widget, or a page on your site.
Campaigner offers 24/7 support via email, live chat, and phone. However, you’ll also find a variety of educational resources that can help you work through any issues on your own.
For example, there’s a large resource library that contains videos, webinars, tutorials, and step-by-step guides to help you learn the ins and outs of the platform. Plus, there’s even a video tutorial section that will help you with things like setting up autoresponders, split testing, email reporting, and more.
What Kind of Blogger Should Stay Away From Campaigner?
If you’re a solo blogger who’s only looking for a way to send quick and easy emails to your list, then there are simpler (and less expensive) tools to help you meet these needs. As we mentioned, Campaigner is very feature-heavy, so users looking for a simple tool might find this one overwhelming.
Finally, one major concern is the speed of this tool. It’s much slower than other email marketing software tools, which can lead to delays in your workflow. If you want to move onto other tasks, instead of sitting and waiting for the tool to load, then you might want to find another provider.
Also, if you’re a blogger that sends a ton of emails, then you’ll probably be dissatisfied with this tool as there’s a limit to the number of emails you can send within your billing period.
Is Campaigner Right for Your Blog?
This tool is best suited towards bloggers who have a large list and require extensive customer segmentation and automation features. This tool does cater to beginners with its intuitive interface, but the large feature set doesn’t quite make sense for those just starting out in blogging unless they are planning to grow fast.
If you’re already established and are selling multiple products, and need to run various campaigns at once, then this tool is definitely worth trying. Plus, with its scalable pricing structure, it can grow with you.
Summing Up Campaigner
Campaigner’s features are on par with other providers on the market. This software is marketed as a one-size-fits-all solution and offers an easy and intuitive interface, coupled with an advanced feature set.
Beginning bloggers with smaller lists can find a more suitable solution, but experienced bloggers, or those managing a larger site may find this tool useful.
If you’re still on the fence, then consider the 30-day free trial before you make your decision. Just make sure you cancel before the trial period is up, as you’ll enter your credit card details before gaining access to the software.